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The Water of Life of Luxury

For a number of years, whisky – and single malt whisky especially – has cultivated an aura of exclusivity, luxury and extravagance. Who has not encountered the gentrified still-life of a mahogany-hued dram, sipped in a moment of leisure picked out in leather, oak, and expensive curtains? It has come to symbolise the finer things in life, but if a recent visit to the Scotch Whisky Experience in Edinburgh for the inaugural Whisky Luxe is any guide, it would appear that there are the finer things of the finer things.

My invite to this ‘exclusive event’, in which I would surely ’indulge’ myself in ‘the most iconic whisky brands’ peddling their ‘esteemed whiskies’, fortuitously came with a 40% discount on the price of admission. Had it not, this evening of super-premium posing at the more moneyed mutation of the Whisky Live series of events would have been beyond my means. As it was, I could just about stretch to £75 for a pre-birthday beano.

Red carpet treatment at the first Whisky Luxe, Edinburgh.

Bagpipes, a red carpet and glamorous ladies in frocks greeted me at the summit of the Royal Mile on Friday. A typical Thursday night tasting at the Quaich Society this was not. I ducked into the Scotch Whisky Experience to receive my black giftbag which contained a wodge of Whisky Magazine-related freebies and my purse of little gold coins which would purchase my whiskies. To my dismay, they hadn’t included a pair of size-10 shoes that fitted with any comfort, but that is a separate cautionary tale.

I had hoped to play the seasoned whisky event attendee: swan about inspecting the stalls and constructing a list of must-tries. However, no sooner had I arrived in the Castlehill Room than I could not resist arrowing across to the Balblair stall to commence with the luxurious liquid. Andy Hannah, brand manager for Balblair, and Lukasz Dynowiak were on hand to answer my questions about the distillery and their hopes for the evening. The new online community they have established, The Gathering Place, was high on their agenda. With the 2002, 1989 3rd Release and 1975 2nd Release in attendance, though, top quality drams were a chief priority, too.

The Dewar's stand.

Other highlights on the top floor was the Dewar’s stand, where a little cask filled with ‘flavoured’ whisky dispensed a sweet, smooth spirit with a pleasant tannic bite on the palate. This is one of the many experiments emerging from the blended whisky brand in tribute to new archive research.

My next port of call was Whyte and MacKay in the Amber Restaurant. Here I met and had a splendid conversation with Graham Rushworth who described his blustery new year on Islay, the cheeky swig of The Dalmore Trinitas he enjoyed in Richard Paterson’s office and the new all-singing all-dancing distillery tour available on the shores of the Cromarty Firth before eventually and most enjoyably, talking me through The Dalmore 18yo. Another whisky that benefits from the best of W&M’s extraordinary wood stocks, I found this pleasantly fresh for an 18 with grassy sweetness, plum, and coffee on the nose. The accumulated weight of oak registered on the palate, however, with rich chocolate and dried fruits all accented with creamy vanilla.

The Auchentoshan stand.

After catching up with Paul Goodwin on the Morrison Bowmore stand – an extremely self-contented corner of the room following a host of gongs from the latest Icons of Whisky Awards (Distiller of the Year, Distillery Manager of the Year and Ambassador of the Year) – I pottered about the venue a little more. This took me to the McIntyre Gallery where I spoke with Andrew Shand of Duncan Taylor over a delightful measure of Octave Cardhu 22yo. The planned distillery in Huntly which I read about a couple of years ago is still in the pipeline, although investment is proving difficult in these straightened times. Of more immediate excitement is their new Rarest range, represented on the night by a very special bottling of the Macallan. In a bespoke decanter and with the presentation box constructed from the cask in which the whisky matured, this was a visually stunning product. Sadly there was none to taste.

Drams of Glen Garioch 1995 and Smokehead followed, but the unexpected star shone in the Claive Vidiz Collection Room. I tagged on to a tasting led by Dr Kirstie McCallum of Burn Stewart who was explaining the Bunnahabhain 25yo with the kind of passion and knowledge you would expect from a global brand ambassador. As I nosed this deep, rich and sweet delight, my mind trickled back to the Sound of Islay and this beautiful, character-packed distillery. Sea salt and candied orange tickled my nose, but when we were asked for our thoughts I blurted out ‘exotic handwash – but in a good way!’ Kirstie replied that she was unlikely to forget that particular descriptor.

Emma Smith and Graham Rushworth for The Dalmore.

A hastily-grabbed dark chocolate and whisky mousse was the last tasty morsel of an enthralling evening. All exhibitors praised the relaxed and congenial atmosphere, and they relished the opportunity to properly discuss their products rather than simply dispensing them which appears to be the modus operandi for the majority of whisky functions. Huge congratulations must go to Chloe Leighton who organised the event, as well as all visiting ambassadors and Scotch Whisky Experience staff. I thoroughly enjoyed making the acquaintance of some of the most desirable whiskies in the world – but will wear another pair of shoes next year.

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