The modern connotations attached to ‘festival’ embrace many things, but mud, masses of people, inadequate sanitation and probably a youth with a guitar all feature in peoples’ minds’ eye. The true root of the custom, of course, is celebration, and a mighty big one is taking place in Speyside at the end of this week.
If you were to believe some of the pronouncements made by those whom I have overheard once or twice in recent years, you would wonder what the good-for-nothing-but-blends region had to celebrate. Incredibly, there are people who dismiss two-thirds of the Scotch single malt industry as grassy, fruity, honeyed and dull. In response, I urge them to do what thousands of international whisky fans are on the cusp of: visit.
Morayshire, Banffshire and Aberdeenshire boast magnificent landscapes (and seascapes), wonderfully varied and high-quality foods and of course, mighty malt whiskies. The Spirit of Speyside Festival touts them all. In past years, Glenfarclas have taken groups up Ben Rinnes, fuelled by their richly sherried liquids; this time around Glenfiddich will host a ceilidh in one of their warehouses.
Delighted with the uptake in tickets, Mary Hemsworth, festival manager, will preside over more than 370 events over the four days. Speaking of the number of enquiries from non-UK attendees, she said: ‘The Spirit of Speyside Whisky Festival is one of the key events in Homecoming 2014, and we hope this trend will lay some very strong foundations on which to grow our international profile and that of Speyside Moray in a very important year for Scottish tourism’.
While in Dufftown last month, just in the one (superlatively excellent) Taste of Speyside I encountered Australian, Dutch and German whisky fans, while three Taiwanese gentlemen had preceeded me around the BenRiach distillery. The latter example demonstrates that it is not just the likes of The Macallan, Glenfiddich, Glen Grant and The Glenlivet that they are coming to see, but as many of the diverse and dynamic distilleries in the area as they can.
Once again, the normally secretive Mortlach will open its doors to parties over the festival, while the Tamdhu fete sounds especially interesting. The distillery will celebrate its return from the brink of rigor mortis with a ceilidh, whisky tastings, tours and a treasure hunt on May 4th.
Not to be outdone by the IWSC, the ISC, the WWA and numerous others, the Spirit of Speyside bestows its own accolades: the Roving Spirit of Speyside Whisky Festival Whisky Awards. In a departure from the norm, recipients of the RSOSWFWAs will be decided by those who live, work and visit Speyside, rather than the old hands of an expert panel. Six drams will be judged across three categories (12yo and Under, 13-20yo, and 21yo and Over) by anyone who can make it along to a judging venue with £12 still in their pockets. Tomorrow nosing will take place at the Glenfiddich Distillery; on the 2nd at the Sunninghill Hotel in Elgin; Forsyth’s Coppersmiths in Rothes, and the Aviemore Highland Resort on the 3rd; the Grant Arms in Grantown and Aberlour’s Aberlour Hotel on the 4th. Winners will be announced at a three-course lunch held at Tamdhu on the 5th.
The Speyside community – it should go without saying – rests at the core of this eponymous gathering. On Thursday evening, the Festival will kick off with an Opening Gala and an auction which every connoisseur and collector of Speyside malt whiskies ought to attend. Fourteen rare and limited edition whiskies from the region will go under the hammer to raise as much money as possible for the Moray Immediate Care Scheme, the Festival’s chosen charity for 2013.
Just some of the whiskies include bottle #2 of a 1,000 bottle release of Limited Edition Tamdhu 10yo, a G&M Glen Grant from 1965 not previously on sale in the UK, a three-litre bottle of Glenfarclas 105 and a couple of bottles of Glenfiddich’s Eeu de Robbidou whose non-traditional maturation regime means it is not technically Scotch whisky at all. Commendably, this is whisky’s attempt to give something back to the region.
The events are as numerous as the distilleries, and I would dearly love to forget about revision for a week and get stuck in on Speyside. If you are at a loose end for what to do this week, check out the website at www.spiritofspeyside.com or keep up to date on twitter (I know I will be) with the handle @spirit_speyside.
Experience the beating heart of the Scotch whisky industry for yourself, and encounter the warm hearts of the people who live and work there.