My malt whisky literature shelf normally expands by at least one volume at this time of year. One would have thought that, between Dave Broom’s peerless World Atlas of Whisky, two editions of the Malt Whisky Companion and a number of other hardbacks salvaged from second-hand bookshops, together with my subscription to Whisky Magazine and the raft of blogs I endeavour to keep up with, any more published works on the subject would be plain extravagance. When it comes to Invar Ronde’s Malt Whisky Yearbook, however, the title of Dedicated Whisky Geek starts to look a little fragile without the latest edition.
As a compendium of every significant development at each of Scotland’s – and indeed most of the world’s – malt whisky distilling sites, it is unparalleled. If there has been a new washback installed, a still neck replaced, or a new bottling released, it will tell you. I flicked to page 90 and Balblair’s entry, mindful of their single-man, automated production regime introduced this summer and the imminent release of a new core range vintage. What I saw in the green sidebar, however, cheered my distillery-touring heart. ‘Status: active (vc)’.
‘At last!’ laughed John MacDonald, Balblair Distillery manager, when I described this moment to him last week. ‘How long have I been going about a visitor centre?’
The unassuming entrance to the new Brand Home.
Earlier, when he had welcomed a cohort of bloggers and drinks journalists, by that point sated by bacon rolls, to the distillery, he had been more circumspect. ‘It’s quite a significant day [for Balblair] and one that I have been looking forward to for a number of years now.’ Balblair, at last, has a dedicated facility to welcome those eager to discover this distinctive Highland malt, and it is my belief, having spent some time at the Brand Home house-warming, that Serge Valentin’s fears were groundless. He praises Balblair as ‘a wonderful little distillery’ with the semi caveat ’where no ugly visitor centre was built (please don’t!)’ in a profile piece written in 2007. It is now 2011, it is still a wonderful little distillery, and you would have no idea that a visitor centre even existed!
The 'snug', single cask and shop.
As I talked about in a post earlier in the year, the investment and the time had been promised to convert the former floor maltings into a space to accommodate, educate and entertain visitors. The finished product is discreet, smart, and entirely in keeping with the functional, unusual nature of the distillery to which it is attached. Divided into two rooms, you will find the shop, toilets, the bottle-your-own single cask and some indecently comfortable chairs immediately through the little red door, and the larger area for tastings and displays in the floor maltings proper.
Andy Hannah, Balblair brand manager, talked about Balblair’s new front room as the ultimate destination for those with ‘a genuine interest’. He said: ‘we’re not about bussing in hundreds and hundreds of people – that will never happen’. An intimate mode of making whisky has been transferred to their approach for educating people about the brand. ‘The physical experience of Balblair is really really key.’ I crowed with joy – inwardly – to hear that. A visitor centre or brand home is not about trading in marked-up tartan, baseball caps or fudge. Rather, it represents both the genesis of a brand identity which must - like the whisky - result from the equipment, personnel and location, and its apotheosis when individuals insist on making the journey to discover where and how those flavours and philosophies originated.
The bottle-your-own from 1992.
Visitors will indeed be richly rewarded. Though not yet confirmed, the tour structure is expected to follow that of Old Pulteney with a standard tour, a further package with the option to taste additional expressions and a deluxe, in-depth manager’s tour when John MacDonald can be yours for the afternoon. John’s knowledge and passion are quite extraordinary, as his weeks of late-night painting sessions leading up to the Brand Home launch testify. Having taken you round the plant, the whiskies he will put in front of you are of the highest calibre, too, and it was on that subject that we were all principally invited.
In conjunction with the Brand Home, Inver House have released the successor to the 2000 vintage. However, there is a more significant departure in the 2001 vintage bottle than the additional year on the label would perhaps suggest. In a move Andy Hannah described as ‘bold’, and in keeping with their radical decision to launch a core range of vintage expressions in 2007, the entry level Balblair joins its older brothers in being natural colour, non-chillfiltered and 46% abv. ‘We think it’s the right time,’ said Mr Hannah, ‘really re-affirming our boutique brand credentials.’ Some small but telling packaging alterations have also been made.
The trendy, atmospheric 'tasting pod'.
We bloggers and journos, sat in the glass, wood and leather luxury of the ‘tasting pod’ as I call it, were fortunate enough to evaluate an undiluted sample, and experience what John described as ‘a taste odyssey’. On the nose my first response was ‘guinea pig hutch’, developing light creaminess, pale oak, buttery toffee and heather honey. The palate exploded with barley sugar, lime and mango. As an introduction to the new spirit, the multimedia system was powered up and we absorbed the ‘sights and sounds’ of 2001 projected onto the pod’s glass panels, making for a very striking and engaging effect. As we went from Harry Potter and the Philospher’s Stone, starring a very junior-looking Daniel Radcliffe, to the election of George ‘Dubbya’ Bush, a little bit of Destiny’s Child teased our ears. This was indeed a ‘Bootylicious’ Balblair. I’m not sure about the extent to which it gave off the impression of the War on Terror, but that’s probably a good thing.
With the 2001 launch discussed and enjoyed, the Balblair representatives of John, Andy, Karen Walker, Derek Sinclair, Malcolm Leask and Lucas Dynowiak could decompress, a job well done, and savour the superb three course lunch. I must give a personal mention to Mike and the team from Good Highland Food who put a trio of delicious plates in front of us. A cold smoked trout and hot smoked salmon terrine preceeded an eye-poppingly superb fillet of Caithness beef, rounded off with a Balblair-infused chocolate torte which was very probably sinful.
It was nothing short of a joy to be back at Balblair in the first instance, but also to see the confident new direction the brand is taking both with their juice, and with their accessibility to the public. There is more than one distillery on the Dornoch Firth worth visiting, don’t you know. I urge you to make the trip – Balblair will make it worth your while.